New Liberty Square business straightens out the mailing maze

Tim Neuenschwander
Hometown News Group

Wednesday, December 24, 2008
Content © 2009 The Star

Brian Euclide, president and owner of TEC Mailing Solutions, founded the company roughly a year and a half ago to help businesses around the country streamline their direct mailing efforts to increase efficiency and reduce costs (photo by Tim Neuenschwander).

They make sense out of mailing.

Founded in 2006, TEC Mailing Solutions, LLC helps companies reach existing and potential clients through efficient methods of direct mailing.

Working with clients all over the country, TEC Mailing Solutions uses a three-step process to ensure clients reach the most clients possible in the most efficient ways, company president and owner Brian Euclide said.

Whether it's helping a local bank down the block or a national publication with a readership of 800,000, TEC Mailing Solutions can find mailing methods to save them money, Euclide said.

Because mailing technology and regulations are constantly evolving, Euclide said, it is difficult - and costly - for individual companies to maintain specialists and staff to address the ever-changing postal landscape.

That's where his company comes in.

"We prepare the data and message in the best way possible that gets you a good response," Euclide said. "Everything we do comes back to what your return on investment is."

Prior to opening TEC Mailing Solutions, Euclide worked for major commercial printers to streamline their mailing systems.

When he received word that his previous employer was changing hands, the thought of turning his experience into his own business became a reality.

"I opened my own business because I saw an opportunity where I could be more nimble and provide a wider scope of products to the market than I could under the auspices of a large commercial printer," he said.

"It was just the right time to give it a try," Euclide added.

Whether a company is sending out 5,000 or 5 million pieces, the company uses a three-step process to ensure that the mailers reach both clients and viable prospects, Euclide said.

To start, the company puts addresses from clients and cross references with a list of prospective clients it complies for the customer, based on demographic characteristics that the client wants to reach.

The process, referred to as address hygiene, is meant to ensure the validity - and more importantly, the deliverability - of each address and eliminating the risk of invalid addresses or duplicate mailings.

The second step comes with pre-sorting the mailer, Euclide said, matching addresses that will go to the same postal codes and carrier routes to receive bulk mailing discounts.

"We pre-sort to pay the best postage rates possible to get our pieces out in the mail," he said.

"There's a methodology of sorting the mail to get the greatest discounts."

The final step comes from the actual sortation of the mailing, he said, in which they target specific mailing prospects to reach the demographics that will help their clients have a successful mailing.

By targeting specific demographics - which can encompass everything from home ownership and annual income to size of household and the number of children -

TEC Mailing Solutions can help clients realize the greatest benefits as a result of their mailer, he said.

Additionally, Euclide said, the business can add a personal touch to mailers by using digital imaging - inserting different pictures to appeal to different demographics - and a one-to-one marketing approach in which it can embed personal information, such as a prospect's name, directly into the text of a message.

"If it's personalized, they're more likely to respond," he said.

"If their name is on it and it's relevant and there's something there to trigger them, they're more likely to respond to it."

Content © 2009 The Star